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Tuesday
Jul052011

As Little Design As Possible

As Little Design As Possible : The Work Of Deiter Rams by Sophie Lovell

A beautiful book that arrived at my part time bookshop job today ... inspiring in it's starkness, it makes me want to design something and then simplify it and then throw out all unnecessary elements and then sart all over again with a simpler objective.

 

 

Not very rock n roll ?

Keep it simple stupid.

 

 

 

Simple, but not easy.

AP

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